Everybody is inconsistent to some extent these days–nobody’s perfect, and so on. But the modern trend of mismatching words and behavior really annoys me! It hinders relationships and progress even in friendships sometimes, but my example here is about business. Maybe a company’s advertisement promotes its business by promising good customer satisfaction and lasting relationships with its employees; then it boasts about its staff’s reliability and assurance to do what they say they’re going to do. Too often these days, the connection is lost: if they want lasting relationships with their customers, they need to show up when they say they’re going to show up and do what they say they’re going to do!